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.com vs .co: Which Should You Use?

.co is short and widely used, but its visual similarity to .com can create confusion.

The tradeoff

A clean .co can be attractive when the corresponding .com is unavailable, especially for modern brands. Test whether customers may instinctively type .com instead.

Protect communication channels

Consider email misdelivery risk and how often the domain will be spoken aloud before deciding.

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