Domain Extensions Explained

The top-level domain—the ending such as .com, .ai or .io—is part of how a domain is read and remembered.

What should drive the choice?

Consider audience familiarity, geographic meaning, category signaling, availability, renewal economics and confusion risk with another brand using the same name on a different extension.

Think beyond launch day

An extension can communicate category, geography or community. Make sure that signal will still make sense if the business expands.