Domain Name Mistakes to Avoid

Most bad domain decisions are failures to test how the name behaves in the real world.

Common mistakes

Hard-to-spell names, unnecessary punctuation, skipped legal checks, confusing extensions, overpaying because of urgency and names too narrow for likely expansion.

Use a cooling-off checklist

Revisit the shortlist after a day, compare alternatives, verify the exact domain and transaction terms, and ask someone unfamiliar with the project to repeat and type the name.