Are Premium Domains Worth It?

Sometimes. The useful question is whether a particular name creates enough strategic value for your particular business.

When paying more can make sense

A premium name may be attractive when naming is strategically important, the name is unusually clear or memorable, alternatives create real friction, and the purchase fits comfortably inside the budget.

When to walk away

Walk away when the purchase strains runway, the supposed benefit depends on unverifiable SEO promises, strong alternatives exist, or urgency is making the decision emotional.