How to Negotiate a Domain Purchase

Good negotiation starts before the first offer: know your ceiling, alternatives and reason for wanting the domain.

Set a walk-away number

Base your limit on business value and available alternatives, not on the seller's asking price alone. A ceiling prevents incremental bids from turning into an emotional purchase.

Keep alternatives alive

A credible alternative is negotiating leverage. Continue evaluating other names while a discussion is active.

Use the marketplace process

If a marketplace or broker facilitates negotiation, read its current rules and fees before proceeding. Do not send money outside an agreed secure transaction process merely to save time.